GEAR UP (Gaining Early Awareness and Readiness for Undergraduate Programs) Atlantic City and Pleasantville is a discretionary grant program funded by the U.S. Department of Education and administered by New Jersey Higher Education. The program, which has been in existence since 2012, is located in Atlantic County, New Jersey. Its goal is to increase the number of low-income students who are prepared to enter and succeed in postsecondary education. The program is funded to serve 160 students in year 1 and 345 by year 6 in grades 6 through 12. Participation in the GEAR UP Program is free!