College Hosts Green Marketing Seminar
Continuing its commitment to offer programming on green and sustainable living, the college’s Green Education Institute sponsored a Green Marketing Seminar at Bally’s in November 2011.
“After the success of the Green Hospitality Conference last year, we were excited to bring another aspect of being ‘greener’ to our community with the nation’s foremost expert on green marketing and eco-innovation, Jacquie Ottman,” said Jean McAlister, associate dean, continuing education operations.
“The conference was hosted by one of greenest hotels in our area, Bally’s,” McAlister noted. “Jacquie Ottman is an inspiration as she has been bringing the greener message to businesses across the country for over 25 years.”
Ottman discussed her latest book, “The New Rules of Green Marketing: Strategies, Tools and Inspiration for Sustainable Branding,” with the Atlantic and Cape May county business community.
The book addresses how to successfully market and brand the greener attributes of a business’s practices and products and how to avoid ‘greenwashing’—the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
Local panelists joined Ottman during a lively afternoon session to continue the discussion about:
- Legal implications of greenwashing and
- How tourism communities have successfully implemented greener practices.
Panelists moderated by Dr. Richard Perniciaro, dean, facilities, planning, research, community affairs and Worthington Atlantic City Campus, included:
- Rick Dovey, president, Atlantic County Utilities Authority
- Richard Gaeckle, attorney at Hoagland, Longo, Moran, Dunst & Doukas, LLP, supporting the Green Building Industry, and
- Evande Giannini, HospitalityGreen, LLC
The seminar was one in a series of events the Green Education Institute planned to host in 2011-2012, including the N.J. Garden State Green Hotels Project in October 2012, in which the college partnered with the N.J. Department of Environmental Protection.