Identity System

Atlantic Cape’s institutional identity system and a corresponding set of usage guidelines offer the foundation for clear, concise communication of the College’s institutional identity. Because the first formal contact many people have with the College is through printed and online materials, it is important that these materials project a consistent and readily identifiable image. The College’s identity system contains a variety of examples to assist you in using the Atlantic Cape logo and other elements to develop printed and electronic materials.

One of the most important factors in the success of Atlantic Cape’s identity system is consistent implementation of the identity system across the College. Adherence to these guidelines will increase the effectiveness of the system for the entire institution.

This guide was produced for all entities of the College by College Relations, the department responsible for overseeing creation of publications and other visual representations of Atlantic Cape Community College.

College Relations staff are available to help academic and administrative units use design elements in an effective and distinctive manner including developing effective communications that meet Atlantic Cape’s mission and visual identity guidelines. If you have any questions, or specific needs not addressed in this site, please contact Michael Brucker, Director of College Relations, at mbruckle@atlantic.edu, or 609-343-4919.

Departments that need assistance with the design of promotional materials are asked to use the Request for Graphic Design/Productions Services form.