Opportunity Starts Here

"Opportunity Starts Here"-That's the powerful new brand message introduced by Atlantic Cape Community College in October 2010, a message that underscores the college's vital role in creating opportunity for the citizens and organizations of Atlantic and Cape May counties. The college rolled out the tagline-as well as other key changes to its visual and brand identity-in an extensive campaign featuring print, television, radio, outdoor, transit and online advertising.

Competitive Positioning Statement

Atlantic Cape Community College plays an essential role in the development and growth of Atlantic and Cape May counties by providing education and training, based on anticipating and responding to community needs.

Key Marketing Messages

  • Atlantic Cape creates opportunity for individuals and organizations through access to education and training.
  • Atlantic Cape provides many tangible benefits to Atlantic and Cape May Counties.
  • Atlantic Cape features superior academic, technical and training programs.
  • The faculty and staff at Atlantic Cape Community College foster a learner-centered atmosphere through their expertise and dedication.
  • Atlantic Cape graduates are successful contributors to the leading industries in the region and around the world.
  • Atlantic Cape reflects the wants and needs of students and the community in its physical and learning environment.


"Opportunity Starts Here" and, alternately, when addressing students or prospective students "Your Opportunity Starts Here."


Download official Atlantic Cape logos

Television Advertising

Radio Advertising

Photos on flickr


Branding Plans/Presentations